DeFi Marketing

We’ve received a lot of requests asking us to break down the cost of a successful marketing campaign. Obviously, the difficulty there is every campaign is unique, and every project has different specific needs than others. When it comes to services like influencer marketing or community building and outreach, the cost will depend entirely on your project’s current state and overall goals. On the other hand, for services like advertising and PR campaigns, it’s pretty easy to break down the costs and we will do so here…

 

 

First, our advertising campaigns: Ultimately, our clients set the budget for their ad campaigns based on their goals. In other words, most clients tell us what they want to spend (either total, or monthly), then we lay out what to expect for them. Most clients base their campaign budgets on our current averages across other campaigns: Our average cost per click across all ad campaigns currently running is $0.13 USDT. Average customer acquisition cost is around $1.39 USDT. 

 

 

Secondly, our PR campaigns: Many projects rely on useless press release distribution companies that charge money to email 20,000 copies of your press release to people who immediately delete it, and post your release on syndicated networks no one ever reads. Our PR campaigns are different, and we guarantee coverage. Plus each campaign includes a minimum of 2 weeks of follow up, the most important aspect of a successful PR campaign (which most companies neglect to do). If you need a cost-effective but productive PR solution for your Defi, Crypto, or FinTech project that includes more than just sending out press releases and forgetting about them, check out our current PR and Article Campaign price list here: